Patrik Silen is Chief Transformation & Information Officer at Fressnapf | Maxi Zoo, Europe’s leading petcare retailer with 3,000 stores across 15 countries.

He leads the group’s agenda across Transformation, Technology, AI, Insight and Analytics. Prior to joining Fressnapf, Silen held senior leadership roles at ASOS and Phoebe Philo and was a Partner at McKinsey & Company, where he led the EMEA Retail Operations Practice.