Gracie Tullio is Co-founder and Creative Director at PureSeoul, the UK’s number one Korean beauty specialist retailer. With over 10 years of design experience, she co-founded the business in 2019 to share her love of Korean beauty with the UK.

Today, Tullio leads the brand’s creative vision across 15 retail stores, concessions, marketing campaigns and even product selection, helping make K-beauty more accessible to the retailer’s growing community of beauty enthusiasts.